Supernatural Ratings News - "Captives" up from last episode!

So the fabulouso ratings continue for season 9 with "Captives" up a 10th over the last new episode, being "The Purge" (which seems so long ago I had to have a think about what was the last new ep!)

Via TVBythenumbers

On The CW, The Originals returned to a 0.8, down a tenth from the 0.9 its last new episode earned. Supernatural earned a 1.1, up a tenth from its last original's 1.0 adults 18-49 rating.

Note: The CW was preempted in Chicago for Hawks-Bulls Basketball, so expect more adjustments than usual in the finals.

So we were preempted for a big basketball game in Chicago but were still up! Awesome work Supernatual. Awesome work fandom!

-sweetondean

Supernatural News: The Week That Was - February 2 Edition.

Sorry! I'm a bit tardy with this week's Supernatural News wrap up! I've had a crazy week with stupid life stuff. (Stupid life getting in the way of what's important...SUPERNATURAL!).

I'll kick off this past week's news with more fantastic ratings!

"Sharp Teeth" was another ratings bonanza! Hitting a 1.2 with 2.79million viewers! A 1.2!

It was the most watched episode since October 2010 and the highest teen's ratings since February 2009!

Um. This is season 9 guys, we're seriously not supposed to be doing this!

This is from TV By The Numbers

"Last night's Supernatural was the series' most watched (2.79M) episode since 10/15/2010. It matched its season highs in A18-34 (1.1/3), A18-49 (1.2/3), and W18-34 (1.4/4), and had its best W18-49 since 5/13/10 (1.4/3).

It was Supernatural's best rating among teens (1.6/6) since 2/5/09 and Matched its second best female teen rating ever on The CW (2.1/7)"

This is from The Hollywood Reporter

"Over on the CW, which did not air the State of the Union...

At 9 p.m., as the only entertainment programming against the address, Supernatural (1.2 adults) lifted from last week's showing to match a season high and hit its biggest viewership (2.8 million) since 2010. The network posted a nightly average of a 1.1 rating among adults 18-49 and 2.5 million viewers."

Nice work, Little Show That Could!

On the Nielsen Twitter Rankings, Supernatural came in the 4th most tweeted about show of the week! (Remember to #tag people!)

These twitter rankings don't go towards ratings numbers, but they are an excellent tool for the network and advertisers for better understanding and targeting specific audience groups via online content, promoted tweets etc. and can give advertisers insight into possible program audiences which can help with content placement. I'm a true believer in Social Media interaction being an important part of the television viewing research landscape.

And just to wrap up "Sharp Teeth" here are a couple of behind the scenes photos from the episode via guest stars.

Via Matt Hammer

And via DJ

Here's something to be proud of! The Supernatural episode "LARP and the Real Girl" has been nominated for a GLAAD Media award. The GLAAD Media Awards recognise and honour media for their fair, accurate and inclusive representations of the lesbian, gay, bisexual and transgender community and the issues that affect their lives.

This is the 3rd GLAAD nomination for Supernatural. Previous episodes nominated were Ghostfacers in 2009, which featured gay Ghostfacers intern Corbett and The Real Ghostbusters in 2010 which featured gay LARPing couple, Demian and Barnes.

We should all be proud of our show.


There was also a whole lot of new information on the Supernatural spinoff! We now have a title: "Supernatural: Tribes". We know that the pilot is being produced as part of Supernatural season 9. Episode 9.20 - written by Andrew Dabb and directed by Bob Singer - will be what is called a "backdoor" pilot and will introduce characters that will then spinoff into the new show.

"Supernatural: Tribes will be set in Chicago and centre around 5 warring and powerful monster families and a Hunter named, Ennis Roth. The Ennis Roth character will come in contact with Sam and Dean in Supernatural episode 9.20 and be introduced to the hunting life.

There's more information in my post here.

This week we also got the casting news via TV|Line:

ENNIS ROTH | The de-facto star of the potential series, Ennis is “likeable, strong-willed, resolute, with a strong sense of justice.” He’s the son of a cop who grew up in poverty. He’s en route to the police academy himself when someone he is close to is murdered — presumably by some kind of monster. He meets up with Sam and Dean and “learns the staggering truth” that Chicago is run by five families of monsters (including, but perhaps not limited to, werewolves and shape shifters). And with that, a new monster-hunter is born. Fun fact: Producers are looking to fill this role with an African-American actor in his early 20s.

DAVID HAYDEN | A shape-shifter from one of Chicago’s ruling monster families. He’s been living as a human for some time, but a tragedy propels him back into the life. David is in his early 20s.

MARGO HAYDEN | David’s “professional, strong-willed, determined, ambitious” shape-shifter sister. She’s an “ex-punk rocker gone corporate” who sets out to be the new head of the family in the wake of a tragedy. Margo is in her early 20s.

VIOLET DURANT | A werewolf and part of the wealthy, powerful Durant family. In a twist right out of West Side Story, the early-twentysomething is hot for family rival David (see above), but their love is forbidden.

JULIAN DURANT | Violet’s “savagely handsome, strong, arrogant” twentysomething brother and Ennis’ arch nemesis.

FREDDIE COSTA | A world-weary copy in his 30s, Freddie has a soft spot in his heart for Ennis (he knew his dad back in the day). Fun fact: Freddie’s got a secret.

This pilot has been ordered, so is now officially on the slate for the CW's 2014 pilot schedule.

What are your thoughts? Definitely an ensemble show!


Jenny Klein - no not the one with the beating hearts cupcakes but her namesake, the Supernatural writer - headed to Vancouver this week to watch her episode being filmed. This is the episode with the Ghostfacers' return!

Remember these guys!

Jenny got a tour of the MoL bunker and posted some cool photos on her twitter! Thanks for sharing these great snaps, Jenny!

Last week, some fans managed to catch some filming and had a great experience!

You can read all about it here at gabrielsfeatherybutt.tumblr but long story short - the guys went over and met the fans and were nice enough to take a photo with them! But read the story too, because it's super cute.

And because I thought it might be nice to end on a sweet tweet from Jared... 

Here's a lovely photo of his sons, Thomas and Shepherd, that he shared with us. Now don't tell me this doesn't give you all sorts of Sam and Dean feels! As Jules said to me the other day, Gen better stay out of the nursery in six months time!

And that my friends, is all the Supernatural news fit to print!

Have a wonderful Winchestery week everyone!

-sweetondean

RATINGS BABIES! Supernatural rocks it!

Well, hey. I don't usually do ratings posts...though I LOVE me some ratings.

In case you don't know I work in promos in network television so ratings are a part of my everyday. Like every morning...I check the ratings. Sometimes the nature of my day and how stressful it will be hangs off those pesky numbers! New show launches....NERVOUS NEXT MORNING!

So ratings babies! Yeah.

Last night's Supernatural - episode 9.11 "First Born" - was a CRACKER and our ratings showed it. Actually what our ratings have shown this season is an increase in audience - regardless of the move to Tuesday - and a holding steady of audience numbers, implying a viewer satisfaction and engagement with the show.

I'd also add, that week to week our numbers are higher than The Originals - which is also doing great. So our numbers increase from our lead in show. Last year with our lead in being Arrow, our numbers dropped slightly. Arrow's numbers were very strong. It's a lead in show's job to keep the audience "flow" (sorry Priestly) through to the next show, that's why having the lead in show match with the show it precedes, having similar target audiences, is so important. Both Arrow and The Originals have show to be an excellent lead in, BUT this season we have more people tuning in when Supernatural starts, than tuning out. WHICH IS EXCITING! 

So what were last night's numbers?

1.1 and 2.70 million viewers! 

Not only that, Supernatural had its most watched episode since 2010! Statistically a drama in its 9th season would have lower ratings, or at least flat ratings. It's beyond unusual for a drama with this lifespan to grow an audience!

MOST WATCHED EPISODE SINCE 2010!

Oh yeah baby!

Here's the press release.

Last night's Supernatural was the series' most watched episode (2.7M) in more than three years (10/15/10).

Week to week, Supernatural was up 22% in total viewers and up 10% in both W18-34 (1.1/3) and in A18-49 (1.1/3), and flat in A18-34 (0.9/3).

Supernatural outrated original episodes of ABC's comedies in the 9pm hour in A18-34, and W18-34, and outrated Trophy Wife in the 9:30-10pm half hour in A18-49.

Well shit! So awesome! 

Now - 2 things. Apparently in some markets (2.4%) the show was pre-empted for Basketball, so these numbers may be adjusted up a little bit when the final numbers come through for the episode. Also, it'll be interesting to see where the numbers end up sitting once the LIVE+7days DVR numbers come in. 

Here's a little chart that shows our increase year on year to date. This is via TVSeriesFinal.com and reflects the all important 18-49 demographic (the demo most illusive and therefore most attractive to advertisers). These numbers do include the LIVE+7days DVR ratings, though as this was posted today - 22 January 2104 - it will not include the most recent DVR ratings. 

Supernatural is the only returning series on the CW to grow in audience numbers!

It was a fantastic episode. It's been an amazingly consistent and intriguing season. 

Congratulations to everyone at Supernatural. 

YOU GUYS! YOU ROCK!

Can anyone say early pickup?

-sweetondean